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Washington State University
College of Education

Media Training

Training: Media

Media. Are they your friend? Your enemy?

We obviously need the media to get our info “out there,” whether it’s about our research, an event we’re involved with, or something else.

At the same time, we don’t want to be misquoted or drug through the mud. We’ve all seen, or heard, the horror stories.

To better work with the media, we’re offering trainings in media relations.

Sometimes, we host live sessions with Q&A. This will still be the case. However, the majority of trainings moving forward will be completed as self-service modules.

00. Introduction to Media Training

01. Basics of Engaging with Media

Coming Soon

03. Key Messages
04. The Pitch, Part I (The Cold Call)
05. The Interview
06. The Pitch, Part II (Leveraging Great News)

02. Today’s media landscape