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College of Education

Sport Management Research Meetings

More than just fun and games

Sports is fun! But our sport management faculty do some serious research. And they’re openly sharing it.

Introducing our Sport Management Research Meetings

These meetings are an initiative launched by the Sport Management program. They occur monthly and feature faculty and student presentations of ongoing and completed research projects. All are welcome to attend.

Fall 2018

Henry Evans — Nov. 7, 2018 — 4:00-5:00 p.m. — Cleveland 255

“Esport Viewership and Participation Motivations”

In 2017, over 80 million unique viewers tuned into the SKT-RNG Semi-final match during the League of Legends World Championship. Even more impressive are the more than 100 million players who log on to play League of Legends on a monthly basis. When these numbers are compared to traditional sport viewership and participation, it seems that eSports is beginning to dominate the market. Why? What makes eSports so exciting? This study investigated and compared the motivations for eSport consumption through the lens of the ERG theory of motivation in order to determine why eSport viewership and participation has grown and how eSports should be marketed to both viewers and participants.

Yong Chae Rhee — Oct. 17, 2018

Yong Chae Rhee

“Effect of NASCAR’s Corporate Social Responsibility approach on potential stakeholders’ perception change toward NASCAR”

To perform a successful CSR activity, understanding the target audience and choosing carefully the CSR message is vital. The result of the current quasi-experimental study provides the evidence of such statement. Two different CSR approaches by NASCAR were exposed to potential stakeholders to examine the changes in the perception of the organization. Environmental approach showed positive changes in potential stakeholders’ perception toward NASCAR. A Nationalistic CSR approach had no significant impact on potential stakeholders’ perception of the organization. Additionally, an RADP analysis was performed to see the potential stakeholders’ perception on CSR performance. The potential stakeholders showed significant positive changes in both approaches in their perception toward NASCAR CSR performance.

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Jordan Hunter — Sept. 26, 2018

Jordan Hunter

“Trust the Process: Training Initiatives for Officials”

This presentation will examine how Washington State University Recreation adjusted its officials’ development techniques to better serve the students who need more attention while being trained as sports officials. The format of the clinics was changed to focus more on long-term officiating benefits and developing the whole official. University Recreation wants to put officials in a position where they feel empowered to do a good job while officiating and ultimately retain them as an official and allowing them to advance within its programs.

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Spring 2018

Graduate Student Symposium — April 11, 2018

Chris Lebens — March 7, 2018

Chris Lebens at Martin Stadium.

“Foul Ball: Spectators Distracted from Their Own Safety in Ballparks”

The “Baseball Rule” restricts tort liability of stadium owners with regard to spectators’ injury from objects inherent to the game. This doctrine of law has existed since 1926, a time when an outing to the ballpark meant donning one’s Sunday best and paying close attention to the action on the field. As we move into the digital age, fans are invited to the stadium not only to watch a professional sporting event, but to take part in a digital experience that provides countless opportunities for distraction. This research considers the question of whether the Baseball Rule should still apply to the sport today and proposes a change in legal doctrine to keep pace with societal advancements.

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Tammy Crawford — Feb. 14, 2018

Tammy Crawford

“The adjustment of international student-athletes to intercollegiate sport and higher education in America”

During the 2016/17 academic year, the National Collegiate Athletic Association (NCAA) reported that 16,765 international student athletes represented U.S. colleges and universities in intercollegiate competition; 5.3% of all Division-I athletes were international students. This presentation will outline a proposed study intended to examine the experiences and perceptions of international student-athletes as they adjust to intercollegiate sport and the environment of U.S. higher education.

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Dong Hyuk Shin — Jan. 14, 2018

Donghyuk Shin

“Okay, Seminoles, take over from here: Native American mascot and nickname as organization builders at Florida State University”

This presentation will explore the roles of the Native American nickname and mascot at Florida State University as organization builders for the university.

The following research questions will frame this study: (a) What organizational roles have the Seminoles nickname and Chief Osceola mascot played at Florida State University and what can these roles tell us about the organizational trajectories of the university? (b) Do the nickname and mascot and their use correspond to the conceptual framework of “invented tradition?”

Qualitative data sources for this study were collected from informal observations, documents, and semi-structured in-depth interviews. The author will discuss how FSU grew from a small regional women’s college to a research-oriented, flagship state university.

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Fall 2017

Scott Jedlicka — Nov. 15, 2017

“A Compatibility Issue: International Sport Events and Domestic Polities, 1945-2016”

In the last decade, international sport and multi-sport events seem to be receiving a warm welcome from undemocratic regimes. This study attempts to empirically verify whether the ostensible shift toward autocratic host destinations is actually taking place. As international sport organizations struggle to reclaim the moral authority eroded by scandal, the association of sport with autocratic regimes may bring further unwanted scrutiny and undermine these organizations’ pursuit of public redemption.

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Simon Ličen — Oct. 25, 2017

“Impact and Legacy of Majors Sports Events: Findings From the 2013 EuroBasket”

Major sports events, such as continental championships get a fraction of the attention devoted to mega-events even though they are much more frequent and impact many more host nations and communities. This presentation will report findings on perceptions and expectations, media coverage, support for public funding, and patriotic attitudes in connection with the men’s European Basketball Championship hosted by Slovenia in 2013. The discussion will touch on how the findings are applicable to U.S.-based events and outline the author’s future research plans.

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Tae Ho Kim — Oct. 4, 2017

Tae Ho Kim

“Service Quality Perception and Revisit Intention”

Prior research has indicated that event quality is an important factor in overcoming the severe competitive market environment. However, recent research reports have claimed that merely providing high quality service to customers is not sufficient to attract customers to sport events. To make up for current service quality research limitations, this study examined the moderating effects of commitment on the relationship between event quality factors and revisit intention. Therefore, the purposes of the research are (a) the relationship between perception of each event quality factor and revisit intentions and (b) the difference in event quality perceptions between a highly committed group and a less committed group in both men’s and women’s college basketball events.

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John Wong — Sept. 14, 2017


“Physical Prowess, Body, and National Identity: The Bruce Lee Story”

In 1971, little-known Chinese-American actor Bruce Lee appeared in the low-budget film The Big Boss. The film captured the imagination of many Chinese who had long felt humiliated under semi-colonial rule by various western imperial powers up until the Second World War.

Until his death in 1973, Lee had spread his philosophy of martial arts and physical prowess in writings, interviews, and four films. This lecture will present how Lee’s movies portrayed a new conception of the body and physical prowess, and national pride based on the body and physicality.

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Spring 2017


Graduate Student Symposium — April 12, 2017

Thabiti Lewis — March 8, 2017

“When Athletes Speak Out…”

Is the activism of millennial athletes being ignored? Richard Sherman of the Seattle Seahawks believes, “players that are trying to take a stand and trying to be aware of social issues and try to make a stand and increase peoples’ awareness and put a spotlight on it, and they’re being ignored.”

Dr. Thabiti Lewis argues that the protests of contemporary athletes are certainly not the first in sports to take a huge risk to speak out against racial injustice and inequality. They follow a long line of past sports stars to do so. Countless others before them have shown that sports can raise spirits or cultivate jingoism, as well as raise the populace’s consciousness around issues of human rights and inequity. He will examine how contemporary sports activism has politicized the public—good and bad.

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View event photos

Scott Jedlicka — Feb. 8, 2017

“Sport Governance as Global Governance: Theoretical Perspectives on Sport in the International System”

A recently-declassified U.S. intelligence report suggests that Russian interference in the 2016 U.S. presidential election was a retaliation to (among other things) this summer’s Olympic doping scandal involving Russian athletes. This is just the most recent prominent example of how international sport can matter to international politics.

In his lecture, Dr. Scott Jedlicka will argue that understanding sport’s political impacts requires us to think about international sport not just as a series of competitioans, but as a legitimate political institution.

Washington State University