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Washington State University
College of Education

Sport Management Program Overview


The Washington State University Sport Management program’s mission is to provide students with the essential theoretical and empirical knowledge, professional skills, learning experiences, and academic support needed to succeed in life. We are committed to transformative research and scholarship, as well as to multimodal engagement with an array of community and sport industry stakeholders. Through the development of professional and collaborative networks, we strive to create and sustain a diverse, global presence.


At the conclusion of the program, students who have actively engaged in all coursework and practical experiences will be able to:

  1. Identify and analyze ethical, legal, and sociocultural issues, and formulate responses for use in managerial decision making and policy determinations in sport.
  2. Employ principles of strategic planning, and financial and human resource management.
  3. Assess marketing and media needs and formulate short-term and long-term solutions.
  4. Develop and apply critical thinking and abstract reasoning skills in analyzing sport management issues and in managerial planning and decision-making.
  5. Demonstrate information literacy and communication skills.
  6. Conceive, plan, execute, and evaluate a sports event.

A sport management education from WSU prepares students to be leaders in a dynamic and rapidly-changing industry. Undergraduate students who are interested in pursuing this challenging and rewarding career path are encouraged to learn more about our major and minor. Students who have already completed their undergraduate educations and are seeking advanced training should consider applying to our graduate program.

Some of our undergraduate courses can also be counted toward the Sports Communication minor in the Edward R. Murrow College of Communication.