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Tae Ho Kim

Tae Ho Kim

Assistant Professor

Sport management

Pullman campus
Cleveland hall 270
PO box 642136
pullman, WA  99164


Curriculum Vitae

Research interest

Dr. Tae Ho Kim’s primary research interests are (a) engagement research (both participants and spectators behavior) applied to sporting events, (b) service quality in sporting events, and (c) sport consumer behaviors. In particular, his research primarily focuses on how and why customers participated in engagement behavior. This line of research will be extended to related key behavior research as beyond individual role behavior (e.g., word of mouth, suggestion, and recommendation) both in sport consumer and employee contexts. Dr. Kim believe that these lines of research are critical areas of exploration for the field of sport marketing and for the future growth of the sport industry.

Teaching interests

Dr. Kim currently teaches undergraduate and graduate Sport Finance.

Educational Background

Ph.D., University of Florida, Sport Management

M.A., University of Florida, Sport Management

B.A., Yonsei University, Physical Education

Washington State University