Research interests
Yosuke Tsuji’s research focuses on sport consumer behavior. He is especially interested in sport sponsorship effectiveness, customer satisfaction, and international sport marketing. His research has been published in Sport Marketing Quarterly, International Journal of Sport Management, International Journal of Sports Marketing & Sponsorship, International Journal of Sport Management & Marketing, and Event Management.
Teaching/professional interests
Tsuji teaches undergraduate and graduate sport marketing classes and an undergraduate sport finance class. He has also taught Introduction to Sport Administration, Sport Personnel & Career Management, Problems & Issues in Sport Administration, and International Sport Business.
Recent accomplishments
- Tsuji, Y., Bennett, G., & Dees, W. (2008). Factors affecting behavioral intentions: The case of a state sports event. International Journal of Sport Management, 9(1), 102-115.
- Tsuji, Y., Bennett, G., & Zhang, J. (2007). Consumer satisfaction with an action sports event. Sport Marketing Quarterly, 16(4), 199-208.
Dees, W., Bennett, G., & Tsuji, Y. (2007). Attitudes toward sponsorship at a state sports festival. Event Management, 10(2/3), 89-101.
Education
- Ph.D. Kinesiology – Sport Management, Texas A&M University, 2007
- M.E.S.S. Sport Management, University of Florida, 2002
- B.L. Law, Keio University, 2001
