Research interests
Eric Anctil conducts research and policy analysis on
the relationship between K-20 education and media
(television, radio, the internet, technology, and other
media forms). He researches K-20 education by studying
images of education in the media and analyzing the
relationship between education and commercial
interests. His projects include: 1) studying how
colleges and universities “brand”
themselves and advertise/market their campus identity;
2) developing curriculum to improve media literacy for
primary and secondary school administrators and
district superintendents, as well as administrators in
higher education; 3) examining the implications of
education as entertainment; 4) researching the policy
implications of commercialism in schools and working to
better prepare school administrators to deal with
commercialism in education; and 5) studying
implications for education when using student
achievement and fame to market the school's brand.
Teaching/professional interests
Anctil teaches Higher Education Foundations, Policy
Formation and Analysis in Education, Community and
Communications, Media Literacy and Educational
Leadership, Higher Education Law and Ethics, and
Organizational Theory. Before becoming a professor at
Washington State University, he taught humanities at
the middle and high school levels, as well as
college-level writing and literature.
Recent accomplishments
- Anctil, E.J. (forthcoming, 2007). Selling
higher education: How colleges and universities
advertise their brand and compete for attention.
ASHE Higher Education Report Series (Jossey-Bass).
- Anctil, E.J. (under review). Televised
college football: Increased national exposure effects
on donations and applications. Journal for
the Study of Sports and Athletes in Education.
- Anctil, E.J. (under review). Narrowing the
new digital divide: Addressing the need for media
literacy and technology training in educational
leadership preparation programs. Educational
Administration Quarterly.
- Anctil, E.J. (under review). Television, not
winning, should be predictive variable for measuring
giving and applications for big-time college sports
schools. The Journal of Sport and Social
Issues.
- Anctil, E.J. (2007). Narrowing the new
digital divide: Addressing the need for media literacy
and technology training in educational leadership
preparation programs. Paper presented at the
annual meeting of the American Educational Research
Association (AERA), Chicago, IL.
- Anctil, E.J. (February, 2007). Identity in a
Digital Age. Keynote address at the annual
business meet for the Center for Fraternity and
Sorority Life, Washington State University.
- Parkay, F.W., Anctil, E.J., & Hass, G. (2006).
Curriculum Planning: A Contemporary Approach
(8th Edition). Boston, MA: Allyn & Bacon.
- Anctil, E.J. (2004). It's not whether you win or
lose, as long as it's on TV. Paper presented at the
annual meeting of the Association for the Study of
Higher Education (ASHE), Kansas City, Missouri.
Educational background
- PhD., Educational Leadership and Policy Analysis,
University of Wisconsin, Madison
- M.A., English, Portland State University
- B.A., English & History, University of Oregon,
Eugene
